Brands exist in the minds of people.
Everything has a brand; people, products, places and things. Read More
My thoughts on branding, design and humans.
In the short term, brands that fool people achieve finite profits.
In the long term, brands that seek to develop trust over time achieve sustainable profits.
Most importantly, in the long term, brands that are sustainable make a difference to the world.
I have rebranded my branding company!
Gone are the days of ‘Thinking’, and now I’m ‘Blanko’ (yes, I have had a few comments about this perhaps reflecting the state of my mind :-).
Blanko simply means ‘blank’ (german).